Hat Maker Social Strategy
Project Description and KPIs
- Create brand identity on social
- Bridge gap between website sales and social
- Bring local awareness to weekly Farmer’s Market where majority of yearly profit is made
- Create organic social content to promote market, hat styles, and website
Project Description and KPIs
- Work with client to pinpoint goals
- Design and create a new social strategy
- Implement new strategy and make adjustments based on metrics
- Understand demographics, data, and algorithm
- Design engaging and fun reels, posts, and stories related to the brand
Post 3-4x per week + stories
Results
- Developed better brand continuity
Established consistency in creative and engaging posts - Increased overall engagement and reach to new followers
- Increased follower count by 10% over the course of 1 year with low posting frequency and upkeep
