Brand • Product Concepts • Content • Social • Email
Over the past year, I’ve partnered with the Mutt Dog, a mission-driven apparel brand supporting rescue dogs. In this role, I assisted with creative direction across product and digital channels, helping shape apparel concepts, brand storytelling, and campaign execution as the brand continues to grow.
My work encompasses social media, email marketing, web design, product mockups, and campaign creative, stressing cohesion across both physical and digital touchpoints.
My Role at the Mutt Dog
As Creative Manager, I collaborate closely with the small but growing team to guide visual direction across product and marketing. I contribute to apparel concepts and mockups, provide art direction for illustrations and final production, and lead creative rollouts across social, email, and digital channels.
Recently, I designed my first fully in-house apparel graphic, extending the brand from concept through launch creative.
My role combines creative strategy with hands-on design and content creation, ensuring brand consistency while supporting growth across owned and partnered channels.
example of my process from product iteration to apparel launch
The Challenge
As a growing startup, the Mutt Dog needed a strong visual connection between product design and digital storytelling. The challenge was to ensure apparel concepts felt wearable and mission-aligned, while building marketing assets that elevated each launch beyond a simple product drop.
The challenge was to help evolve the brand’s visual and editorial presence to feel more cohesive, credible, and informative, while still remaining fun and approachable across content, community, and creator/brand partnerships!
My Approach
I focused on strengthening the connection between product and campaign. By contributing to apparel concepts and guiding visual execution, I helped make sure that each design translated seamlessly into cohesive social, email, and paid ad creative. My approach prioritized clarity, emotional storytelling, and brand consistency across every launch touchpoint.
