High End Hotel Social Media
Project Description and KPIs
- Recreate social strategy from ground up for growing hotel brand
- Implement company brand guidelines and on property objectives creatively into strategy
- Establish authority in local markets
Increase follower count and engagement - Develop brand continuity for social channels
Strategy and Creative Process
- Work with creative, sales, and marketing team to create a holistic social plan
- Push brand and company needs through creative storytelling
- Implement new strategy and make adjustments based on metrics
- Understand demographics, data, and algorithm of local
- Design engaging and fun reels, posts, and stories related to the brand
Post 4x per week + daily stories
Results
- Grew follower count by almost 40% in 2 years (up 9,000 followers)
- Mastered local market and understood follower demographics to creative engaging and well received content
- Increased overall engagement and reach to new followers
- Created fun, creative, unique content apace with evolving brand and new properties
