Design • Content • Social • Email • Influencer
Over the past year and a half, I’ve led creative and community efforts for Shameless Pets, a growing pet treat brand with national retail presence across Target, Whole Foods, and PetSmart. My work spans brand design, content creation, social and influencer strategy, email marketing, and a full website redesign, supporting both brand growth and customer connection across channels. Best perk? Getting to work with the cutest (and furriest) clients in the country.
This role is paws-deep on being hands-on, combining creative leadership with day-to-day execution to ensure the brand shows up consistently, playfully, and with purpose and wagging tails.
The Challenge
As Shameless Pets continued to scale, the brand needed stronger creative consistency across channels while preserving its playful, shameless voice. At the same time, there was a growing need to clearly communicate the brand’s sustainability mission. This specifically meant educating customers on what upcycling means and why it matters, without losing approachability.
The challenge was to evolve the brand’s visual and editorial presence to feel more cohesive, credible, and informative, while still remaining fun and approachable across content, community, and creator partnerships.
My Role & paws-on Approach
As Shameless Pets’ Creative Lead & Community Manager, I oversee how the brand shows up visually, editorially, and socially. I’m responsible for creative direction and execution across organic social, influencer partnerships, email marketing, and digital design, while also managing day-to-day community engagement.
My role combines creative strategy with hands-on design and content creation, ensuring brand consistency while supporting growth across owned and partnered channels.
I focused on building a cohesive, playful brand system that could scale across social, web, email, and influencer/brand partnerships. My approach balanced hands-on creative execution with strategic oversight, ensuring that Shameless Pets’ sustainability mission, particularly education around upcycling, was communicated clearly and with the brand’s playful and fun personality.
Brand Expression
dog owners...iykyk
Education Meets Play
learning is fun when dogs are involved
Influencer & Creator Content
the furriest stars on the internet
@windycitywally x @shamelesspets
@virgilandeleanoradventures x @shamelesspets
@pico.de.golden x @shamelesspets
@eternallynomadic x @shamelesspets
@jsaraceno x @shamelesspets
@thesimpleenvironmentalist x @shamelesspets
email and website
earning those tail wags
*please click to enlarge emails
The Outcome
Growing brands require a little more TLC across their marketing and design touch points. Through clearly iterating brand guidelines in social, email, web, and brand/influencer partnerships, I was able to scale Shameless Pets successfully while also fostering relationships within the pet space.
In Summary
- Strengthened brand consistency and visual clarity across social, web, and email
- Supported steady social growth and improved content quality
- Clarified sustainability and upcycling messaging without sacrificing brand personality
- Built stronger, more aligned creator relationships
- Delivered a cohesive, end-to-end digital brand experience
- Met and built relationships with the cutest cats and dogs in the country
