We might be on the fence about a lot of things – electric cars, gas station sushi, skinny jeans - but this website is not one of them. In this design, I incorporated fun fence + mountain elements to create a hero image that draws you in and establishes a sense of authority off the bat. When landing on a page, you want to a) know what the website is offering and b) that you're able to trust the business before you can even blink an eye. This website does a great job of both of those things.