Buzz Buzz! What's better than branding that tells the story of what your business offers and then using that branding to create a fun and inviting website. For businesses like this, it's best to keep the site simple in terms of layout since users are probably more in a rush – pest problems are an urgent matter! Additionally, reviews matter a LOT to these types of businesses, and having them on the home page are going to go a long way in securing leads.